About Us

"Why don't we do it ourselves?"

That simple question from our eldest son in 2006 changed everything. We were in our barn, utterly frustrated. Our beloved Thoroughbreds, Cache, Jazz and Charlie, deserved the best, but finding reliable, expert-backed equine nutrition and a consistent delivery service felt impossible. Feed store couldn't deliver on time, their advice was often misguided and the idea that a generic "life stage" product was enough for our horses simply didn't sit right with us. We wasted hours, often coming home empty-handed or with suboptimal feed, seeing our horses lose weight and not perform as they should.

Driven by this deep disappointment and a need for better solutions for our own herd, we committed to finding a new way. We spent months meticulously planning and perfecting what became our Planned Route Service, ensuring feed, supplements and supplies arrived directly in the feed room, routinely and efficiently Simultaneously, Deborah deepened her expertise, earning a Diploma in Equine Science to provide research-backed nutritional guidance. This blend of seamless logistical solutions and genuine scientific understanding transformed our initial frustration into a service that now allows customers to say, "You have helped my horse look so good" and "I love it, I never run out of feed" Dale and Deborah built a company on the principle that horse ownership should be simple and confident, allowing you to spend less time worrying about logistics and more time enjoying your shining, winning horse.

.... Deborah and Dale

Personalized Nutritional Authority

Unlike typical feed stores that rely on general vendor information, we bring genuine, science-back expertise directly to your barn. Deborah with her Diploma in Equine Science from the University of Guelph, personally vets products and creates customized nutritional strategies. This means your horse benefits form truly informed decisions, not just the latest trend, ensuring correct weight, metabolic balance and Peak Performance.

Seamless, Reliable Delivery

Our Planned Route Delivery Service takes the uncertainty out of managing your horse's and backyard animals feed and supplies. We deliver every four weeks, placing products directly into your feed room, protecting them from weather and pests. Even when you're away, your barn is stocked, fresh and organized. This consistent, worry-free service frees up your valuable time, so you focus on your horses and animals, not logistics.

Optimized Feed Freshness and Quality

We go beyond simply delivering products, we ensure their integrity. Our inventory is stored in dry, rodent-proof conditions and our delivery process includes proper feed rotation. This commitment to freshness means every bag of feed and every supplement maintains its maximum potency, enhancing its effectiveness and contributing directly to your horse's health, shiny coat, and eagerness to perform.